UI/UX AND MARKETING
hireEZ
Led UI/UX design across three key initiatives: AI-powered recruiting tools, a comprehensive homepage redesign, and the launch of a new Outbound Recruiting Academy. Conducted user research and session analysis to identify pain points and frustrations, then designed intuitive interfaces focused on reducing emotional stress and improving accessibility for job seekers. Delivered polished, conversion-focused marketing systems that resulted in a 416% increase in visibility and a more human-centered overall experience.
PROJECT 01
AI-Powered Tools
Conducted user research through session analysis to identify pain points in the recruiting process. Designed intuitive AI-powered tools that reduce emotional stress and friction for job seekers, creating a more empathetic and efficient experience.
PROJECT 02
Homepage Redesign
Performed in-depth user testing and A/B experiments to understand navigation frustrations. Redesigned the homepage with a focus on clarity, accessibility, and human-centered flows, significantly improving first impressions and conversion rates.
PROJECT 03
Outbound Recruiting Academy
Led the design and video production for a new learning platform. Created a human-centered educational experience that guides users through outbound recruiting strategies with clear, supportive interfaces and practical content.
